is co-author with Marsha Willard of the award-winning handbook The Business Guide to Sustainability. Their firm, AXIS Performance Advisors, is based in Portland, Oregon, and they are both on the faculty for Bainbridge Graduate Institute’s MBA in Sustainable Business.

is co-author with Darcy Hitchcock of the award-winning handbook The Business Guide to Sustainability. Their firm, AXIS Performance Advisors, is based in Portland, Oregon, and they are both on the faculty for Bainbridge Graduate Institute’s MBA in Sustainable Business.

“The book is very logically laid out, with an über-detailed table of contents and loads of resource references in every chapter. Since the emphasis of the book ‘is to make sustainability understandable to the layperson,’ it is thoughtfully tailored to meet the needs of each reader with respect to their position in an organization.

The book is not meant to be read cover to cover. This quality makes it a great management tool that could be passed around a business with each reader effectively taking what is relevant to their role in the organization from only a few chapters. If you want your business to be part of the green-is-sexy movement and aren’t quite sure how to get there, then this guide should be on the top of your business book stack.”—Sustainable Industries

“At last a business guide that’s really about Business and a sustainability guide that’s really about Sustainability. In this book, Hitchcock and Willard cut through the polarizing debates and the all or nothing arguments with a stepwise approach that clearly articulates how businesses can improve their performance without it being at the expense of those around them.”—Christopher Sheldon, co-author of Environmental Management Systems

“People are frequently frustrated by the process of applying the broad, theoretical concept of sustainability to concrete and practical applications. Hitchcock and Willard are uniquely skilled at helping organizations translate vision into action. They make sustainability accessible and understand how to leverage organizational dynamics to make a journey to sustainability possible.”—Rick Woodward, Corporate Director of Operations and Sustainability, Coastwide Laboratories

“At a time when ‘big’ business is beginning to mean ‘sustainable’ business, small businesses can easily get left out. Hitchcock and Willard have filled this vital gap admirably. This is a practical guide, dotted with heartening examples, of helping small business to adopt their sustainability mantles. An optimistic read.”—Tim O’Riordan, Emeritus Professor of Environmental Sciences, University of East Anglia

Part 1--Foundation Concepts: 1) Sustainability as a Strategic Issue; 2) Change Agent/Sustainability Coordinator: How to Keep a Sustainability Effort on Track; Part 2—Sustainability by Industry Sector: 3) Sustainability in Services and General Offices Practices; 4) Sustainability in Manufacturing and Product Design; 5) Sustainability in Government Agencies; Part 3—Sustainability by Organizational Function: 6) Senior Management: How to Lead the Sustainability Effort; 7) Facilities: How to Save Energy and Water, Improve Productivity and Reduce Waste; 8) Human Resources: How to Support the Change Process and Bolster Employee Commitment; 9) Purchasing: How to Determine What to Buy and How to Work with Suppliers; 10) Environmental Affairs: How to Support the Move Beyond Compliance and Eco-efficiencies to Sustainability; 11) Marketing/Public Relations: Whether and How to Promote Your Sustainability Efforts; 12) Accounting and Finance: How to Account for Environmental and Social Impacts; Appendix A—Sustainability Frameworks and Tools; Appendix B—Certification Schemes.